With surveys, asking properly framed questions is always key, but timing may be more important. Difficult times, whether they are economic or political, give cause for concern among business owners. How will the climate affect my business? How are my colleagues and competitors weathering the storm? What changes can I make, if any, to come out the other side successfully?
Launching a new, ongoing survey in bad times will attract many participants—and likely keep them after the crisis passes. Many associations don’t have experts on staff to structure the survey and analyze responses properly, but experts like Industry Barometer Reports LLC are available to help.
The first step is to curate the questions and use the appropriate language to garner honest, unbiased answers from members. Next, it is absolutely critical to assure total anonymity and confidentiality to participants, who wish to keep their business information private.
All of the data collected is nothing but numbers until it is analyzed by a team with decades of experience in this type of survey and analysis process—experienced professionals who are completely objective. With no stake in the survey results, the report is completely unbiased and presents only the facts produced by the combined data of members, not individual companies.
Contact the team at Industry Barometer Reports LLC with any questions or comments.