Historical data provides valuable information about past trends and the current state of the business. Based on this data, decisions are made regarding hiring, purchasing, and sales efforts. But this information is focused inward, not reflecting the trends of the entire industry…
Predictive data about the greater industry can hint at a potential hurdle in the economy or help take an individual business to the next level.
The company-centric data from owners within a given industry (i.e., your members) becomes priceless information when analyzed collectively.
- Business Confidence—An owner’s confidence in current and future business conditions tells a great deal about that business and region or business segment.
- Self-Analysis—Individually, the owner knows the current state of the business and has a good idea of what the coming months will bring.
- Coming Together—Collectively, these observations provide a complete picture of business metrics for your industry, not just now, but into the near future.
Tap into the collective knowledge of your industry and provide a useful tool for your members in good times and bad. The Industry Barometer confidentially combines member business data into a business confidence report about your industry—a useful tool for any owner. See sample report.