You spend time, effort, and money to develop and deploy a survey to learn what makes your members and their businesses tick. You get responses, but how do you know whether your survey has performed well? Surveys that cast a wide net, such as those for consumers or a wide demographic, may receive a 1%…
Your membership collectively holds all the information you need to gauge the health of your industry. The key is to gather that information, analyze it, and present it to members in a way that makes them feel both comfortable and confident. A great obstacle, however, lies between the association and the information. Association members famously…
In a word, no. Business owners and C-level executives from all industries know the value of business statistics. Some facts, however, are more telling than numbers…and perhaps infused with a little magic. This elusive and astonishing information exists in the hearts and heads of your members. Numeric business statistics tell us a great deal—and could…
Historical data provides valuable information about past trends and the current state of the business. Based on this data, decisions are made regarding hiring, purchasing, and sales efforts. But this information is focused inward, not reflecting the trends of the entire industry… Predictive data about the greater industry can hint at a potential hurdle in…
