For Your Eyes Only: Getting Members to Share Sensitive Info

Your membership collectively holds all the information you need to gauge the health of your industry. The key is to gather that information, analyze it, and present it to members in a way that makes them feel both comfortable and confident. A great obstacle, however, lies between the association and the information. Association members famously…

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3 Ways to Encourage Members to Complete Surveys

Association executives would give anything to read the minds of their members and know exactly what they need. The simplest solution is to ask members how they are doing and what concerns them. Most members feel comfortable responding–until things start to get “personal.” Companies tend to balk at sharing financial, production, and other sensitive business…

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